For this branding job, I was tasked with coming up with a logo for Intended Goods Clothing Company. This B Corp specializes in apparel and home-goods with uplifting sentiments and imagery imprinted on it. This company was created to be a gift shop of sorts, where one would come to buy a special person something that would uplift that person's day. This company also donates a fraction of all proceeds to charities focused on doing the most good in their communities.
The Branding words focused on were love, activeness, strength, completion, wellness.
This logo needed to be fun, light, and cute, but have a bold solid presence to it in order to be successfully reproduced on shirts and small accessories.
Hummingbird is an international symbol for happiness.
The Humming Bird is shown delivering fruit, which is symbolism for the driving force behind this company; Delivering happiness, or an uplifting sentiment.
The Humming Bird is shown delivering fruit, which is symbolism for the driving force behind this company; Delivering happiness, or an uplifting sentiment.
Yellow represents cheer, playfulness, mental clarity and lightness.
The client was ecstatic about the final deliverables.
