A Baltimore based lifestyle brand approached us to develop and launch their first direct-to-consumer label for men; a clothing line that reimagines classic style for the cosmopolitan gent. With this mission in mind, we set out to develop a strategy, name, and visual identity for the brand.
The name hisstar strikes a balance between the physical and dream state. The visual identity similarly reflects the interplay between tradition and reinvention through the pairing of classic typography with an accent line derived from the wordmark. This combination introduces new, dynamic possibilities for composition and color blocking.
This work confidently communicates the hisstar brand to a discerning audience who find inspiration in timeless fashion.
